I’m ✨that✨ Teacher

I’m that Teacher was initially conceived as a written manifesto for the ClassDojo teacher community. I transformed it into a movement to change the way teachers see and value themselves, with the goal of bringing more positivity and joy into the greater teacher community. I collaborated with 30 content creators to share what makes them that teacher. I also designed and produced a teacher clothing and accessories line to represent the movement.

Within 1 month of launch, our content received 12.7M views and engaged 1.1M teachers. While teacher influencers kicked off the movement, 8.8M of the views and 611K of the engagement has come from UGC (user generated content). The movement continues on…

Collaborators: Katie Callahan co-wrote the teacher manifesto alongside ClassDojo Ambassadors and ClassDojo Mentors. Chris Polychronopoulos and Monica Powers supported with the logo design.

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@mrferroni Day in the life of being *that* teacher… Being that teacher is definitely a daily emotional rollercoaster ride, and I know that, like me, so many teachers go through highs and lows all because we give so much to our students every day. @ClassDojo #imthatteacher #teacherappreciation ♬ Inspiration - Danilo Stankovic
@kaylainkinder POV you’re THAT teacher 💖 #teachersoftiktok #thatteacher #classdojopartner @ClassDojo ♬ original sound - Ian Asher
@happilyeverkinder I’m ✨that✨ teacher that emphasizes the little moments, that looks for the magic in things, that remembers we are making childhood memories, that prioritizes relationships and building a solid community, that remembers to bring fun to the classroom, that doesn’t take themselves too seriously, that dances on the tough days, that isn’t afraid to cry happy tears with her kids, that celebrates the smalls wins. That tells her students she loves them everyday because that is what matters and that is what I’m here for @ClassDojo #classdojo #thatteacher #imthatteacher #kinder #kindergarten #teach #teacher #lovewhatyoudo #teacheroftiktok #fyp #teacheroftheyear ♬ Go solo - lluvmsic
@iamsofiabella

My last day as a third grade teacher 🥹💜 oh the memories we made. How I’ll miss being their teacher but I know they will all grow to be such greatness ✨

♬ Over the Rainbow - Israel Kamakawiwo'ole